TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?

February 15, 2012

David Kohl, Advertising Sector Leader for Ernst & Young’s, Media and Entertainment Advisory Practice, provided details on CIMM’s in-progress TAXI (Trackable Asset Cross-Platform Identification) initiative, which seeks to set standards for content identification and tracking as entertainment and advertising assets move across multiple screens.