The Fifty Fastest Growing Brands in the World and the Source of Their Success

March 14, 2012

Jim Stengel, president and chief executive officer, The Jim Stengel Company, LLC; former global marketing officer, The Procter & Gamble Company, and Benoit Garbe, vice president, Millward Brown Optimor, discussed a recent survey, which identified the top 50 brands globally, all of which are purpose- or ideal-driven brands.