Global Branding Redefined: Moving Beyond the "Global vs. Local" Debate
Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.
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