Global Branding Redefined: Moving Beyond the "Global vs. Local" Debate
March 13, 2012
Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.