Under Armour: How to Create Social Franchises and Level the Advertising Playground | Social Media | Media Channels | ANA

Under Armour: How to Create Social Franchises and Level the Advertising Playground

Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.