Salesforce.com, Mastering Social: Leveraging Social Tools for Reach, Engagement, and Acquisition | Social Media | Media Channels | ANA

Salesforce.com, Mastering Social: Leveraging Social Tools for Reach, Engagement, and Acquisition

Anna Eschenburg, community manager at Salesforce.com, and Julia Pacher, marketing manager at Salesforce.com, discussed the most efficient and effective ways to connect to consumers using paid and organic social media.