| |
 

Electronic Arts: The Expansion of Social Gaming

September 21, 2011

Bertram Chan, senior manager, strategic partner, Playfish, Electronic Arts, and Aaron Lassila, director, global media sales, Electronic Arts, discussed the evolution of the social gaming marketplace, highlighting brand integrations within the popular Sims Social game.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics