Unilever Digital Media Case Study
January 7, 2007
In this presentation, Unilever shares its experiences with a multi-brand iTV/VOD initiative for I Can't Believe It's Not Butter! and Slim Fast. By utilizing in -house content, the brands created unique campaigns. Using consumer insights, brand goals, and a technologically savvy agency partner, Unilever's product lines discovered a valuable channel.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.