Big Screen, Small Screen
May 1, 2013
Today, a growing number of Americans watch TV accompanied by a smartphone, laptop, or tablet. Networks and advertisers have figured out ways to leverage this trend to their benefit, by creating online and mobile experiences that augment both programming and advertising.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.