May 17, 2007
In this presentation,Ted Smith of CNET discusses research on influence (how individuals influence each other) and how it works. He also demonstrates how marketers can use their knowledge of influence research to build brands.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
Apr 24, 2013
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
Apr 24, 2013
American Express Engages Employee Diversity Networks to Drive Growth
Just looking? Browse by key topics.
