Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube | Website & Search Advertising | Media Channels | ANA

Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube

In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.