Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube
March 17, 2011
In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.
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