Effie Case Study: Kia Soul vs. Scion XB, David vs. Goliath Category
September 2, 2010
David Measer, strategic planning director at David & Goliath, described how Kia Soul and agency David & Goliath won an Effie award with a campaign that challenged the category leader, winning market share and connecting with a whole new audience.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.