The Evolution of the Agency-Marketing-Procurement-Finance Relationship
September 2, 2010
The relationships between agency, marketing, and procurement/finance have significantly evolved over the last five years. Mary Ann Brennan, director, global procurement at Mattel, and Emily Vandemeer, SVP and CFO at Y&R California, discussed how the agency and client procurement teams must work together to engage and create an understanding and sense of ownership with marketing.
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