Panel Discussion: Who Owns Social Media? | Agency Relations | Agency | ANA

Panel Discussion: Who Owns Social Media?

John Bell, global managing director, 360° Digital Influence at Ogilvy, Louis Jones, North American CEO at Maxus, and Tom Cunniff, director, interactive communications at Combe Inc., explored the options and tradeoffs available to marketers in digital marketing as well as best practices for integrating social media into the broader communications mix.