April 5, 2010
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
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Crayola Creativity: Our Cause, Our Culture
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Client Programs that Drive Loyalty and Profitable Growth
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Green Production: On Set Waste Diversion and Environmental Initiatives
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Best Practices in Internal Communications
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Case Study: Macy’s Winter Beach Party Woos Millennials
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Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
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