3M Takes Marketing Accountability Global: A Change Management Process and Measurement System
July 14, 2008
Dean Adams, director of Corporate Brand Management for 3M, discussed 3M's brand management framework, which is intended to improve and simplify their processes to better deliver their brand promise.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.