July 14, 2008
Dean Adams, director of Corporate Brand Management for 3M, discussed 3M's brand management framework, which is intended to improve and simplify their processes to better deliver their brand promise.
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Feb 8, 2012
Crayola Creativity: Our Cause, Our Culture
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Client Programs that Drive Loyalty and Profitable Growth
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Green Production: On Set Waste Diversion and Environmental Initiatives
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Best Practices in Internal Communications
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Case Study: Macy’s Winter Beach Party Woos Millennials
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Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
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