Brand Digital: Using Evolving Digital Technology to Build Stronger Brands | Event Recaps | All MKC Content | ANA

Brand Digital: Using Evolving Digital Technology to Build Stronger Brands

Allen Adamson, Managing Director of Landor Associates, discussed how brand professionals have an unprecedented opportunity to use digital tools and tactics to listen to and learn from their customers, to establish a simple, yet compelling brand promise, and to unconditionally deliver on this promise.