Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising
November 30, 2009
Rebecca Barnett, director of mobile ad sales at The Weather Channel, and Jennifer Okula, vice-president of client and market development, Dynamic Logic, discussed the impact of mobile advertising and presented a case study of a mobile campaign.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.