Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising | Event Recaps | All MKC Content | ANA

Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising

Rebecca Barnett, director of mobile ad sales at The Weather Channel, and Jennifer Okula, vice-president of client and market development, Dynamic Logic, discussed the impact of mobile advertising and presented a case study of a mobile campaign.