| |

The Private Equity Perspective

May 23, 2008

The recent flurry of brand acquisitions by private equity firms is a clear demonstration of the power of brand equity. Why is private equity so interested in brands? How do private equity firms evaluate the value of brands and build the value of brands? Also, what is the current private equity appetite for agencies--particularly digital agencies?

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics