HP, Tapioca Mobile, and TUMRI: Exploring the Utility of Mobile Marketing | Mobile | Media Channels | ANA

HP, Tapioca Mobile, and TUMRI: Exploring the Utility of Mobile Marketing

Scott Berg, director of digital strategy, office of digital strategy for HP, Sachin Deshpande, founder and CEO of Tapioca Mobile, and David W. Smith, VP, field operations at TUMRI discussed how HP developed a mobile strategy and outlined mobile opportunities related to retail.