Medill Student Case Studies: Best Buy and Condé Nast | Event Recaps | All MKC Content | ANA

Medill Student Case Studies: Best Buy and Condé Nast

Professors at Northwestern University's Medill graduate program in Integrated Marketing Communications (IMC) led their students in a discussion of how IMC learnings were successfully applied to two very tough challenges being faced by Best Buy and Condé Nast.