September 19, 2008
Bohnsack, VP of Research at GMR Marketing, shared GMR's proprietary research study measuring the effectiveness of components in the marketing mix and discussed GMR's approach to developing a return on investment (ROI) model.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
Feb 8, 2012
Crayola Creativity: Our Cause, Our Culture
Feb 2, 2012
Client Programs that Drive Loyalty and Profitable Growth
Feb 2, 2012
Green Production: On Set Waste Diversion and Environmental Initiatives
Feb 1, 2012
Best Practices in Internal Communications
Jan 31, 2012
Case Study: Macy’s Winter Beach Party Woos Millennials
Jan 31, 2012
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Just looking? Browse by key topics.
