January 10, 2008
DDB Worldwide CEO Chuck Brymer proposes that a critical benchmark for building and measuring brand equity may be marketers' ability to influence and motivate the new swarm-like customer base.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 14, 2013
Random House Publishing: John Grisham Facebook Case Study
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
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