Finding a Fit With Web 2.0: How Lee Jeans Took A Traditional Cause Campaign Social
June 4, 2008
Lee Marketing Vice President Liz Cahill and Barkley Executive Vice President Mike Swenson shared their Web 2.0 marketing best practices, which included: daily monitoring and response to sites, a well-researched and non-intrusive entrance into the blog space, brief videos that can spread virally online, and openness to consumer commentary.
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