Finding a Fit With Web 2.0: How Lee Jeans Took A Traditional Cause Campaign Social

June 4, 2008

Lee Marketing Vice President Liz Cahill and Barkley Executive Vice President Mike Swenson shared their Web 2.0 marketing best practices, which included: daily monitoring and response to sites, a well-researched and non-intrusive entrance into the blog space, brief videos that can spread virally online, and openness to consumer commentary.