In-Language Or Out: What's The Best Way To Reach Hispanics On The Internet? | Event Recaps | All MKC Content | ANA

In-Language Or Out: What's The Best Way To Reach Hispanics On The Internet?

Executive Director, US Sales, Yahoo! Adam Chandler and Multicultural Marketing Director, PepsiCo Gustavo Perez explore why marketers are still using to the web to target bilingual Hispanics in Spanish only.