First Mover Advantage: Tapping the $670 Billion Asian-American Market

November 30, 2008

Esther Franklin, EVP, Director of Cultural Identities, Starcom MediaVest Group, led a discussion based on proprietary research recently conducted by the Starcom MediaVest Group on the Asian-American market.

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First Mover Advantage: Tapping the $670 Billion Asian-American Market

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