| |
 

Allstate's 360° Multicultural Marketing

November 23, 2008

Lisa D. Cochrane, VP, Integrated Marketing Communications, Allstate Insurance Company, and Georgina Flores, Senior Manager, Integrated Marketing Communications, Allstate Insurance Company, shared the ways in which Allstate vertically and horizontally integrates multicultural marketing into their communications plan.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password: