AHAA & Arbitron: The Impact on Minority Radio | Event Recaps | All MKC Content | ANA

AHAA & Arbitron: The Impact on Minority Radio

Gloria Constanza, Partner, Chief Contact Strategist, d. Exposito & Partners, shared the Association of Hispanic Advertising Agencies' (AHAA) position on the introduction of the Personal People Meter (PPM) by Arbitron.