November 21, 2008
Frank Dudley, CMO of 'mktg,' shared case studies that focused on the ways in which his organization is partnering with companies such as Diageo, Pepsi, and P&G to build brands through social media networks.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
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