Engagement, Why All the Hype, Why All the Confusion? | Event Recaps | All MKC Content | ANA

Engagement, Why All the Hype, Why All the Confusion?

In this panel discussion different perspectives on the sometimes vague notion of engagement were offered. Panelists address the advertising, research, media planning and brand strategy point of view. Additionally, approaches to applying the concept to practical marketing measurement challenges are also covered.