Engagement, Why All the Hype, Why All the Confusion?
July 18, 2006
In this panel discussion different perspectives on the sometimes vague notion of engagement were offered. Panelists address the advertising, research, media planning and brand strategy point of view. Additionally, approaches to applying the concept to practical marketing measurement challenges are also covered.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.