Going Green without Seeing Red: An Overview of the Law of Green Advertising
Green marketing is an attractive idea to advertisers and consumers alike. During this presentation Kathryn Barrett Park, General Electric Senior Counsel for Advertising and Brand Management and John P. Feldman, Reed Smith LLP. Partner, identify some of the green marketing practices federal and state regulators are targeting and how General Electric is addressing the business and legal issues, both in the United States and internationally.
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