What Is Creative Strategy?
April 9, 2010
Rich Feldman's bestselling book, Deconstructing Creative Strategy, provides a "reverse engineering" methodology for approaching virtually any marketing challenge. In this article, Rich Feldman defines creative strategy and the ways that it can manifest itself through a business plan, project, or tactic.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.