Digital Agency Scope of Work (SOW) Development-The Key to Success | Event Recaps | All MKC Content | ANA

Digital Agency Scope of Work (SOW) Development-The Key to Success

Jennifer Marchant, senior director, marketing at Post Foods LLC, and Kathleen Gareiss and Robert Schwartz at Ogilvy & Mather Worldwide, discussed what a digital scope of work should include and the best ways to negotiate one.