McDonald's: I'm Loving Growth
November 6, 2009
Neil Golden, senior vice president, chief marketing officer, McDonald's USA, LLC, discussed how McDonald's reinvented its brand with the "I'm lovin' it" campaign and continues to use ethnic insights to drive growth.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.