Home > Marketing Knowledge Center > All MKC Content > Snapshots

| |
 

Harrah's and Caesars — Rolling the Dice on Brand and Organization Integration

October 30, 2007

Kris Hart, from Harrah's, and Kevin O'Donnell, from Prophet discuss the research and assessment that led to the development of a dynamic marketing investment model and a new brand management organization.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics

Recent Snapshots

Feb 20, 2014
Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Feb 19, 2014
Seven Trends Changing the Way Brands Market to Consumers

Feb 13, 2014
How Social Media Can Bolster a Brand

Feb 13, 2014
How to Succeed in Business…in the Age of the Customer

Feb 13, 2014
How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

Feb 13, 2014
JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration

See full index for Snapshots

Key Topics

Just looking? Browse by key topics.