| |
 

Driving Health Care Transparency through Digital Channels

April 5, 2010

Sue deLeeuw, senior director, corporate brand marketing at Blue Shield of California, discussed how her company used social media and digital tools for a product that allows consumers to rate and review their experiences with the brand.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password: