Ethnic-Specific Marketing: When It Matters
April 25, 2008
During this thought-provoking session Global Director of Communications Insights and Research at OMD Mike Hess and Group Director of Primary Research and Insights at OMD Pamela Marsh highlight controversial findings from their study which found that ethnic groups maintain their ethnicity in significantly different ways.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.