May 2, 2008
Tony Hsieh explores the importance of focusing on the customer and the impact that a company's culture has on ensuring that the brand building and consumers are one of the top priorities.
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Feb 20, 2014
Toyota and B.A.S.S.: Reeling in a Great Sponsorship
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Seven Trends Changing the Way Brands Market to Consumers
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How Social Media Can Bolster a Brand
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How to Succeed in Business…in the Age of the Customer
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How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy
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JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration
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