The Awakening: B-to-B Companies Acknowledge the Need for Greater Marketing Prowess and That It Wins Increased Market Share | ANA Topics | ANA

The Awakening: B-to-B Companies Acknowledge the Need for Greater Marketing Prowess and That It Wins Increased Market Share

A joint study from ANA and Booz & Company explored how B-to-B marketers are playing increasingly important roles within their firms.