| |
 

The Awakening: B-to-B Companies Acknowledge the Need for Greater Marketing Prowess and That It Wins Increased Market Share

September 3, 2009

A joint study from ANA and Booz & Company explored how B-to-B marketers are playing increasingly important roles within their firms.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics