| |

How McAfee Made Media Social to Build a Brand and a Category

February 17, 2010

Bob Kennedy, director of global advertising, McAfee, and Geoffrey Gougion, managing director, Tribal DDB, discussed McAfee's H*Commerce campaign, which is geared toward raising consumer awareness about cyber crime.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Relevant Topics