Redefining Customer Engagement: The Emerging Targeting Capabilities Available in Digital Media | ANA Topics | ANA

Redefining Customer Engagement: The Emerging Targeting Capabilities Available in Digital Media

Nadya Kohl, VP of digital advertising services, Experian, discussed a new audience-centric approach to targeting digital media, addressed the importance of maintaining consumer privacy standards as a pre-requisite for success, and reviewed case studies of leading companies embracing these new opportunities.