| |

The Ritual Masters

November 14, 2007

During this presentation, Archana Kumar, BBDO SVP and Group Director of Behavioral, highlights the findings from a study which suggests that injecting brands into rituals that define people is critical to making them an absolute part of consumer shopping lists.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics