Cisco: IMC Planning and Integration
April 11, 2007
Karla Lacey (Cisco) discusses the You, Inc., an integrated marketing campaign supporting Cisco's efforts in the small business market. The campaign utilizes advertising, direct marketing, and a variety of web marketing techniques to market Cisco products to small business owners.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.