Consensus Through Simulation
November 30, 2009
Pat LaPointe with Marketing NPV, along with Michelle Mac and Tom Lehman with SAS, discussed how marketers can use marketing simulation tools to create action plans. They also presented a sampling of simulation tools in the marketplace today and explained various technologies and implementation approaches.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
