Innovation: How to Find the Next New Thing | ANA Topics | ANA

Innovation: How to Find the Next New Thing

Prophet's Senior Partner, Mike Leiser presents the results of a recent Innovation Study. He shares insights into how to acquire, analyze and build innovation internally. Specifically, demonstrates how to embark on the initial data analysis to get to innovative ideas and share how senior marketers, innovators and strategists should be defining and using innovation throughout their company.