Ad Council "That's Not Cool" Case Study: New Ways to Speak to Teens | Brand Management | Brand | ANA

Ad Council "That's Not Cool" Case Study: New Ways to Speak to Teens

Deborah Leiter, vice president, campaign director, Ad Council, and Dawn Winchester, EVP, chief marketing services officer, R/GA, discussed the campaign R/GA created for the Ad Council that is geared towards raising awareness about teen dating violence.